{"title":"ATRUE","description":"\u003cp data-start=\"737\" data-end=\"919\"\u003eATRUE is a Korean skincare brand that focuses on vegan, cruelty-free, and gentle skincare developed with carefully selected ingredients for various skin types, including sensitive skin.\u003c\/p\u003e\n\u003cp data-start=\"921\" data-end=\"1235\"\u003eThe brand is particularly known for its unique \u003cstrong data-start=\"959\" data-end=\"981\"\u003eBlack Tea Skincare\u003c\/strong\u003e philosophy, where premium black tea from the French tea house \u003cstrong data-start=\"1038\" data-end=\"1061\"\u003eCompagnie Coloniale\u003c\/strong\u003e, with over 200 years of tradition, is used instead of ordinary purified water in the products. This helps the formulations provide the skin with rich hydration, comfort, and a natural glow.\u003c\/p\u003e\n\u003cp data-start=\"1237\" data-end=\"1476\"\u003eATRUE is built on the philosophy of using only \"true raw materials\" – pure and skin-friendly ingredients without unnecessary or potentially irritating additives. The products are developed with a focus on safety, skin comfort, and long-term skin health.\u003c\/p\u003e\n\u003cp data-start=\"1478\" data-end=\"1656\"\u003eWith vegan formulations, cruelty-free values, and premium ingredients, ATRUE offers modern Korean skincare for those seeking glow, balance, and mild yet effective skincare.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4430\/0365\/collections\/atrue-black-tea-vegan-skincare.webp?v=1779411206","url":"https:\/\/koreancosmetics.se\/en-no\/collections\/atrue.oembed","provider":"KOREAN COSMETICS","version":"1.0","type":"link"}