K-Beauty, or Korean skincare, is based on a philosophy that focuses on preventative care and long-term skin health rather than quick fixes. Instead of treating problems as they arise, Korean skincare works to strengthen the skin barrier, maintain moisture balance, and protect the skin on a daily basis.

The foundation of K-Beauty is the combination of traditional ingredients and modern research. Natural extracts like rice, green tea, ginseng and fermented ingredients are used together with advanced skincare technology to create effective yet gentle products.

A well-known goal in K-Beauty is the so-called glass skin effect, a skin that is smooth, clear and deeply hydrated with a natural glow. This is achieved not through covering products, but through consistent skincare in several steps tailored to the skin's needs.

K-Beauty has become popular worldwide thanks to its accessibility, innovation and flexibility. Routines and products can be easily adapted to different skin types, ages and lifestyles, making Korean skincare more than just a trend, but rather a sustainable approach to skin health.