ETUDE is an iconic Korean beauty brand that, since 1985, has inspired people to discover their own unique beauty through playful makeup and creative beauty products. With the philosophy that makeup should be fun and inspiring rather than a daily routine, ETUDE created the concept of “Makeup Play” – a world where color, creativity, and self-expression are at the forefront.

The brand is known for its feminine and trendy products that combine innovative formulations with charming design and user-friendly textures. The range includes everything from popular lip tints and cushions to glow-boosting skincare and makeup favorites for natural and creative looks.

ETUDE is particularly appreciated for products such as Dear Darling Tint, Play 101 Pencil, Precious Mineral Any Cushion, the SoonJung series, and Moistfull Collagen Cream – products that have become global favorites in K-beauty.

With a focus on self-expression, color, and joy, ETUDE offers a beauty experience where everyone can find their own style and let their personality shine through.